Brand Expedition naar de beurs 12

Brand Expedition is 100% funded! This is great news of course, since it shows how you can help make a dream come true. Want to know how he did it? Check out our interview with Martijn Arets.

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Audience chooses entrepreneur that provides worldwide financing of local business ideas - On Wednesday 14 December 2011 the 13th edition of the Shell LiveWIRE Awards took place. The audience award for 2011 was granted to Symbid from Utrecht. They gained over 40% of the audience' votes via the Shell LiveWIRE website and can benefit from a €2.500 prize. Xilloc Medical from Maastricht is the winner of the jury prize of this prestigious award and receives the associated €10.000. Minister Verhagen of Economy, Agriculture and Innovation awarded this prize for young and innovative entrepreneurship.

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New legislation that could free up start-ups to fundraise online is gaining steam. Here's how it could disrupt traditional capital formation.

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1.5 billion people in Africa rely on kerosene-powered lamps for studying and working at night, which is a problem considering that fuel for the lamps takes up 20% of their income and a large number of children suffer kerosene-related accidents each year. However a group of guys known as Off-Grid Solutions believe they have the answer in the form of the WAKAWAKA solar LED.

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Martijn Arets

Martijn Arets, author of the book "Brand Expedition, a 5-­month journey visiting Europe's most inspiring brands", has collected € 20,000 in investments from the general public, via investment platform Symbid. The investments will be used to translate the successful Dutch version of the book in English and bring it on the international market. Arets used Symbid's investment platform to reach the general public. Special about this transaction is that all investor actually become shareholders in the company of Arets.

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