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Vaniek Colenbrander team 9
Vaniek Colenbrander Amsterdam, NL

the Be.e - Biobased e-scooter

The Be.e is an innovative and iconic electric scooter. Sustainable materials and high-end technology are combined to create a compelling driving experience.

$81,509 INVESTED
100%
$81,509
Required
7%
Equity
Small_thumb_vaniek_still the Be.e - Biobased e-scooter
INNER CIRCLE
The concept

Invest now and be eligible to win one of the first exclusive Special Edition Be.e's worth €6700,-! 

We are giving away 1 Be.e to our crowdfunders as sign of appreciation for your commitment! 

For every investment of €20,- you get a share in Van.Eko but also a chance to win the Be.e! The bigger the investment the higher your chances are of winning! 

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Be.e


The iconic Be.e is world's first Bio-Based electric scooter. It’s the first product in the world to incorporate structurally loaded Biobased composites in her design. The use of these materials create a lower climate impact during the production phase but thanks to the lightweight and robust construction it also saves energy during it's functional life. At the end of life the frame can be incinerated and thereby release energy (electricity) in the form of biomass. 


Having grown-up in Italy Vaniek had scooters & motorbikes flowing through his veins from a young age. Later, studying as an Industrial Designer, the environmental effects of our transportation methods sparked the need to find something that can help us further in the search for a more sustainable and pleasant way of getting us from A to B.

Combining this passion for vehicles, design and the need to improve upon our current manufacturing technologies has resulted in the Be.e. An iconic electric powered scooter, made from renewable resources

Unique Selling Points

The Be.e is more: 


  • Lightweight


  • Robust

  • Easy to use

  • Easy handling

  • Beautiful

  • Iconic

  • Practical

  • Sustainable 

than it's direct competitors. 

Revenue model

We want to convey a sense of love and care to our customers. The sustainable, iconic and high-end features are the main brand properties that we will build our corporate identity upon. To convey this in the best possible manner we choose to sell the Be.e purely through our Private Outlets. In essence these are flagship stores where our customers can come to experience the future of mobility, sustainability and design. 

Achieved so far

After building a proof of concept in 2009 further R&D was initiated in collaboration with InHolland, NPSP, ESFA, QWIC and Waarmakers to re-develop, optimize and re-design the concept into the Be.e. We currently have built 5 fully functional pre-production prototypes. 

Required investment and purpose

We are currently seeking €70k though Symbid to finalize the design engineering  and for the Type approval procedure. Once we achieve these goals the Be.e is ready for series production. In parallel we will be seeking €200k investment by Angels, Informals or VC's to ramp up for first series production and market introduction. 


Use of funds:

22.5k – Procuring molds for the final parts (Front and rear fender, storage compartment and lid, lock cover, footlid, rear light covers.

  • Ballhead Cover:                    €5000,-
  • Footpanel:                            €2500,-
  • Rear Fender:                        €2500,-
  • Front Fender                        €2500,-
  • Saddle Compartment:          €2500,-
  • Saddle Compartment Door: €2500,- 

  • Battery sample                     €5000,-


15k – Application for vehicle type approval. This will give entitlement to manufacture the Be.e in accordance with EU guidelines for vehicles. Both vehicle approval and Conformity of Production are included in the Type - approval.

25k – Salary during development (1.5 FTE for 6 months)

7.5k - Campaign expenses. 


 

For the investor

 As an investor you will receive shares in accordance to the amount invested via the Symbid platform. These will receive their share of future profits and eventually the added value of an exit in 4-6 years. Exit strategies will be sought through share of sales to either VC's or acquisition of shares by third parties (Tesla, PON, Piaggio or other). 


Additionally Symbid investors are automatically offered a discount equivalent to the amount of their investment on the purchase price of the Be.e. The discount is maxed at €2000,-. 

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Ruud Dinsbach
Finance, Back Office and Administration

Dinsbach has over 20 years’ experience in managing and accounting finances in established and start-up industrial environments. He is a stable and loyal partner to Colenbrander in supplying expertise and vision on financial strategies.

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Vaniek Colenbrander
Founder

Colenbrander has a strong background in product engineering and design, and a heart for entrepreneurship, he is the right person to further conceptualize and market this technological novelty. His focus will also lie on marketing strategies and sales efforts once the initial developments towards production have been finalized.

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Waarmakers
Design Team

Waarmakers is one of our close partners and collaborators. They act as our design team, much of our brand identity outings and visual design are developed thanks to their efforts.

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NPSP
Manufacturing partner

The bio-composite body and sub parts are developed and manufactured in close collaboration with our friends at NPSP.

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Gerard van Dijk
Advisory Member

As one of our first backers Gerard acts as an adviser in setting up our ventures strategies and backbone.

The product

The Be.e is an electric scooter made from bio-based composite materials. The use of these materials is unique as this is the first vehicle that incorporates these materials in the structurally loaded components. The application of these materials ensure that the vehicle is lightweight yet very robust. 


In our case we combine hemp and flax fibers which are infused with a 50% bio-based resin. This forms the monococque structure that is both body and frame in 1. 


In order to express these features we have chosen for an iconic design ideology. The Be.e conveys both a sense of high-end innovation as well as being directly recognizable as a scooter, but with a twist. To live up to this reputation we have carefully chosen all the components of the highest possible quality to ensure great reliability and product life. So the Be.e truly is a "best in class" product that deserves a leading spot in the market place. 



Unique Selling Points

The reason the Be.e is so unique is primarily thanks to the bio-based composites. These materials have made a new design topology possible, creating a stunning appearance. But there is more to it than meets the eye. Using bio-based composites means that we can build: 


  • Lighter

  • Stiffer

  • Stronger

  • Lower part count

  • Lower initial investment 

  • Easy maintenance

  • More sustainable

  • Long life durability (no rust)

Apart from these technical advantages we have also kept the user mind to offer unprecedented functionality with the following package:


  • High-end Battery system. (LiPo cells, 2 x 48V50Ah)


  • High-end Drive train  components from proven suppliers


  • Great driving control and torque control (4kW Hub-motor)


  • Boost functionality (or Cruise control)

  • Reverse gear to facilitate all target groups in maneuvering


  • High-end throttle and buttons (made in Italy)

  • Charges on standard 220V or 110V grids


  • On board fast charger: 600W for 20km per hour charging


  • USB phone charger

  • Smartphone holder

  • Front and rear Disk-brakes (made in Spain)


  • 12” Continental tires to improve stability and traction under all conditions.


  • LED lighting (optional for main head light)


  • Integrated Windscreen

  • Storage compartment under saddle for jet helmets

  • No Emissions


  • Silent


  • No Fossil Fuels (when charged with Green electricity)


  • €1/100km (electricity costs)


  • High Range: 45km/h = 60-80 km (120km minimum with 2nd pack)                      25km/h = 90-110km range. (under rough and hilly                          conditions)

  • Wireless system diagnostics and monitoring (Future development)


  • Range indicator (in development)


Revenue model

Our revenue model is based on direct sales to our customers. We manufacture the Be.e and sell it though private outlets. The worst case projection of the cost-price of building a scooter is €3000,- We intend to sell the Be.e starting from €6700,- incl. 21% VAT. That gives a gross margin of 56% on our sold product. The margin will cover overhead, personnel, marketing and logistics expenses and leave room for a profit once we scale up to more than 200 units a year. We intend to sell between 1000-2000 units by year 5. 


We want to convey a sense of care and devotion to our customers. The sustainable, iconic and high-end features are the main brand properties that we will build our corporate identity upon. To convey this in the best possible manner we choose to sell the Be.e purely through our Private Outlets. In essence these are flagship stores where our customers can come to experience the future of mobility, sustainability and design. 


Additionally we will make product placements available to increase the public and media attention. In the Netherlands one can think of high and retails stores such as Bijenkorf, whilst aborad one can think of Harrods in the UK or Printemps in France. 

Scalability

Initially we intend to serve the Dutch and Belgian market for year 1 and 2. After this we will actively start setting up our private outlets throughout the urban centers in the EU, starting with London and Paris. By year 5 five we intend to have a presence throughout the EU selling 2500 units annually via these outlets. 



Current status

Currently the Be.e is in a pre-production status.  5 functional prototypes have been built which are 95% ready for series production. These frames have been manufactured after extensive research has been done on material properties. Stiffness, strength and fatigue have been compared for various material compositions. These properties have been used in computer models to assess the structural soundness of the design. All has been performed and complies with our initial demands. After road testing we can ensure that the product is safe, and compliant with applicable regulations.


The last molds for sub-components that hold no technological risk still need to be manufactured. These components are listed below:



  • Front and rear fender (spatborden voor en achter)

  • Lock and ball head cover

  • Foot panel

  • Helmet storage compartment

  • Helmet storage lid

The cost to develop the molds for these components is roughly €25k. 


The battery casing also needs to be developed. This is done in collaboration with our proven battery supplier, who specializes in battery pack assembly and development specifically for light electric vehicles. The cost of development is roughly €10k. We are still defining the final cell selection, however we do know that the cell supplier will be either Sony, Samsung or Panasonic. 


Once these components are finalized we can manufacture our Golden Sample. This will be a model that is manufactured as a one-off but is representation of the series model. This will be used for the vehicle type approval. This provides a certification that both the Be.e and the production process and quality control measures all comply with EU-regulation. The estimated cost of this is around €15k. 


Currently all the components that we use (apart from the frame) have been used previously by other manufacturers in road going vehicles. The frame has been developed and tested to cope with heavy loading. Additionally we have extensively tested our current prototypes in real life, driving over heavy bumps and performing brake tests. None of the current results lead us to believe that type approval will not be granted. Colenbrander has had past experience with type approval procedures with other vehicles and sees no obstacles that could impede type approval. 


The above procedure is expected to take to take between 3-5 months and consider the type approval as our first major milestone toward market introduction. 


Once the type approval is granted, we can prepare for series production. The first step is to order all parts from our suppliers. After an average lead time of 3 months the parts will have arrived at our production facility in Rotterdam. There preparation for assembly will take 2-3 weeks, after which we can commence series production whcih will take around 2 weeks in total. The Be.e's will then be ready for delivery. 


From the moment of funding to actual delivery we expect to take 7-9 months. 

Planned developments

The Be.e currently only exists in a base model variant. When it will be launched a top-of-the-line model will also be presented called Be.eQueen. 


This model will have an LED headlight, 2 battery packs, custom tires, leather seating, and other specials.


Once the Be.e is well and truly alive and kicking (post year 3) we intend to start development of a bio-based (e-)bike. 

Target group

We believe that to dominate an emerging market, you have to aim high from the start. That is why we are focusing our current product toward a high-end market, where the customer is triggered by the brand identity and the look and feel of the Be.e. This is also the edge we have on our competitors as there are no distinctive electric scooter brands that focus on design, sustainability, innovation, quality and performance and that can live up to that promise. The Be.e does, and she will create the same market penetration as other products have done in other markets. Think of the Tesla Model S or the iPhone. 

We want to seduce urban commuters through iconic design and branding, convince them through top notch quality and detailing and retain them with resourceful and personal service and attention.

The customers we are targeting are 30-55 years old, professionals living in urban areas. They have a sense of responsibility for future generations and are looking for a functional yet fun way to contribute to that. They want to leave the car home for their daily commutes and small errands, but public transport is too inflexible for their high-paced lifestyles and bicycles are either too slow or too vulnerable.

There is also potential for family use, specifically for recent Tesla owners. One electric vehicle usually convinces most people of their virtues, and the Be.e is a perfect vehicle for the youngsters to get to and from sporting venues and possibly also school trips. 16 year olds can apply for a specific scooter driver licence, but anyone holding a car driving licence is free to use the Be.e with that. 

We see a large opportunity for fleet use by leasing companies. The Be.e has intrinsic appeal, and on the roads it is a true head-turner. By making it available to employees companies can make a clear corporate statement regarding sustainability and also creating public awareness and publicity for their brand. 

Market size

The current EU market for gas powered 50cc mopeds is €1bio and around 500000 units sold. Electric scooters are currently a fraction of this market. For EU countries the figures are barely available for e-scooters. In the Netherlands we currently have a market that has grown from <1000 units in 2009 to around 5000 in 2013, with annual growth rate at 20%. ACEM forecast that by 2020 the electric market for powered-two-wheelers will consist of around 50000 units per year for the EU.

We expect the EU market to respond as the Dutch has. Initially acceptation was slow, but within a decreasing market in NL, the electric portion has gained nearly a 10% share and is still growing. For the EU serious propositions have yet to seriously disrupt the market. We think the Be.e makes a great chance to do so. We are aiming for a 5% portion of the estimated 50000 units by 2020, which results in 2500 units sold in 2020.

Competition

The competitors are 2 fold. Firstly we have various brands offering low end chinese built e-scooter. These brands are very indistinctive as the models, parts, and technologies are often shared with other brands. In most cases they also originate from traditional gas powered scooters that are sold at the low-end of the market. These models are mostly trying to compete on price with gas-powered scooters. Therefore all efforts are taken to use the lightest power drive train with a mediocre battery capapity. The result is a product that is perceived as expensive, but that delivers inadequate functionality (range) and in most cases is also poor in quality. We consider this a loosing proposition on  the long term. 


There is currently 1 main player in the market for high-end performance and quality in the name of Govecs S2.4. Their comparable product sells for €5600,- and has equal specifications to the Be.e. However they are missing a distinctive design, the model has no character and the vehicle is 20kg heavier than the Be.e. A significant amount when considering that the Be.e ways in at only 95kg. 

Customer feedback

We have had over 300 inquiries on availability from throughout the world asking for availability and pricing. As we aren't in production yet we haven't been able to convert any of these overseas contact into sales. 


In the Amsterdam region we do currently have 5 launching customers. One of which is Thekla Reuten (Dutch actress) who can also be seen enjoying the Be.e in our video pitch.


Athlon Car lease has indicated to be interested in piloting some of the models once they are available and road legal. 

Customer feedback

Some of the reactions we received through our website: 




  • Hello guys!


    Is there a possibility to order your turbocool scooter?





  • Firstly, very very cool!!



    My question is if I can buy it in Spain?



  • Wow these are super cute little thingies!


  • Fantastic idea, great design, I think it would be perfect for Sydney!


And many more have rolled in. 

New customers

For our first production series we want to attract 20 customers in total. We already have 5 launching customers lined up. 


Once we have our Golden Sample up and running we will use this as a promotional tool for various events. We also intend to loan this sample to potential B2B customers (rental, leasing, hotels, and others) so that they can pilot the product. 

Once the Be.e is officially introduced we will spread and intensify our marketing efforts in order to create a waiting list for the second production run of 200 units in year 2. 

Sales pitch

The Be.e is 20kg lighter than it's direct competitor. This is a very significant amount for a vehicle that weighs just 95kg. It improves agility, handling and range. 


The 4kW motor that provides 120Nm of direct torque the Be.e has excellent acceleration and hill climbing capability. Also when driven with 2 occupants. For extra perfomance a Boost button is available and it also sports a reverse gear, handy for parking in tight areas. 


The material use is highly sustainable which means that we have a low environmental impact. Whilst the frame also functions as a carbon sink as the constructive materials are derived from biomass. 

These functional values have all been integrated into a compelling and iconic design. This ensures that the Be.e stands out from it's rivals and seduces our customers to fall for it's aesthetic appeal. 

What has been done before

We currently have 5 launching customers lined up and many more prospective customers who are waiting for official market introduction. 

Marketing & sales channels

We intend to sell the Be.e through our own Private Outlets in selected urban areas (Amsterdam, London, Paris, Berlin, Copenhagen, and more). These Outlets will act as concept stores, conveying our brand identity to our customers and acting as sales, service and operational centers for the region. 


Additionally we will team up with specialized LEV (Light Electric Vehicle) dealerships and distributors for regions outside of our selected urban areas. Juizz is a leading NL dealer who wants the Be.e in their stores, and many other from abroad have indicated the same intentions. 


At the same time we will entice product placements in high-end retail stores (Bijenkorf, Harrods, Printemps, etc.) to engage a large audience awareness for our brand and product. We will also have the Be.e featured in high-end magazines (Wired, Esquire, Vogue, etc.) to increase awareness. 

We have already been featured on these websites for the prototype launch: 

http://www.wired.com/2013/07/bioplastic-scooter/

http://in.reuters.com/video/2013/08/30/electric-hemp-scooter-aims-high-as-eco-a?videoId=262309724

http://www.fastcodesign.com/1673229/this-smokin-new-scooter-is-made-with-hemp

http://www.gizmag.com/bee-electric-scooter/28366/

http://motherboard.vice.com/en_ca/blog/how-to-build-an-electric-luxury-scooter-out-of-hemp


Also articles have been featured in Trouw, Haarlems Dagblad and Sprout. 

Marketing objective

We will engage heavily into press releases to our selected media channels once the Be.e is available to the market in the selected regions. The goal is to seduce prospective customers and increase awareness. 


Local events and tryouts will also be organised through the Private Outlets. 

Partnerships

Our current partnerships are from a development and a production side. These are namely:


  • Waarmakers: Design company

  • NPSP: BioBased Composite manufacturer

  • ESFA: Social Assembly line

Turnover so far

We have not entered the market yet, or formed a corporation. No current turnover figures are available. 

Projected turnover

We are forecasting our figures for Turnover, Revenue and sales quantity as follows. 


2015: Sales: 20 units, Turnover: €110k, Revenue: -€43k

2016: Sales 200 units, Turnover: €1100k, Revenue: €224k

2017: Sales 600 units: Turnover: €3300k, Revenue: €899k

2018: Sales 1200 units: Turnover: €6600k, Revenue: €2018k

2019: Sales 2000 units: Turnover: €11mio, Revenue: €3.6mio


We intend to achieve 5% European market share in 2020 consisting of 2500 units sold. 

Assumptions

We are currently forecasting our manufacturing cost price at €3000,- and keeping this the same throughout the roll-out to 2019. We do expect though that with increasing numbers our cost price will drop to around €2500,- 


We are also setting our sales price at €6700,- including 21% VAT. We estimate this to be a healthy margin for the first start-up, and can drop in price as quantities increase, or choose to introduce the Be.e at a lower price, more in line with our competitors pricing at the moment of market entry. 

We foresee that our first customers will primarily be early adopters. This target group is known to accept premium prices for valued products that set them ahead of the mainstream game. 

Invested so far

In 2009 a grant of €97k was used for a feasibility study which resulted in the manufacturing of the first Proof of Concept. 


In 2011 through 2013 a subsidized budget of €498k was used for R&D research, market research, product redesign, and protpyping by a consortium consisting among others of: InHolland, NPSP, Waarmakers, QWIC and ESFA. From this effort Van.Eko was spun-off and the Be.e was born. 

Other than that all investments to date have been in-kind by Vaniek Colenbrander and Ruud Dinsbach.

Investment requirement

In total we are seeking to raise €270k to kick-off our first year and realize a first production run of 20 units. 


We choose to raise €70k through Symbid to give enthusiasts and the crowd the opportunity to invest at an early stage and give them a chance of optimal return. At the same time we hope to create an engaged community that will help spread our product throughout the EU. 

We are currently also engaged in raising the other €200k from Angel and Informal investors. 

Purpose of investment

The use of funds is primarily intended to finance the last developments that are needed to finalize the product for series production. This consists of building the last molds to finalize the Be.e but also procuring a sample battery from our supplier. 

We can then build a Golden Sample which will be a production spec Be.e which is needed to apply for type approval. The type approval is a low risk formality as all critical components either carry their own type approval, or have been used in other vehicle previously. All that needs to be done is to check if these components have been assembled according to EU-regulations, to which I can attest. 


The Golden Sample will then be used as a marketing tool to attract customers prior to series production.  


22.5k – Procuring molds for the final parts (Front and rear fender, storage compartment and lid, lock cover, footlid, rear light covers.


  • Ballhead Cover:                    €5000,-

  • Footpanel:                            €2500,-

  • Rear Fender:                        €2500,-

  • Front Fender                        €2500,-

  • Saddle Compartment:          €2500,-

  • Saddle Compartment Door: €2500,- 

  • Battery sample                     €5000,-


15k – Application for vehicle type approval. This will give entitlement to manufacture the Be.e in accordance with EU guidelines for vehicles. Both vehicle approval and Conformity of Production are included in the Type - approval. This process will also result in a Golden Sample, which is a production spec version of the Be.e.

25k – Salary during development (1 FTE for 6 months)

7.5k - Campaign expenses. 

Return

We expect to buy-out or sell the Symbid shares in year 5. Our current valuation is at €1mio. By that time we expect to be valued anywhere between €5mio and €15mio. In the worst case the sharevalue will have increased by a factor of 5, at best it will be a factor of 15 possibly more depending on how the market develops. 


Once we hit year 3 and reach a revenue of over €500k we will also pay-out dividends equal 10% of share value to our Shareholders. 


Symbid investors will also receive a discount on purchasing the Be.e, equivalent to the amount invested up to a max discount of €2000,-.

Risks

The type approval procedure is a formality which needs to be done in order to legally manufacture a road going vehicle. There is a slight risk in this procedure as it will be the first time we apply this vehicle for type approval. However, all the critical and required components have their own respective type approvals. Components that do not need their own type approval, have been used on other vehicles that have already obtained a type approval. 


The procedure is therefore more of an assessment to verify if we have put the components together in such a manner that the complete vehicle conforms to the EU regulations. These regulations have been studied closely during the complete development and to our knowledge the Be.e is fully compliant with EU regulations. Vaniek Colenbrander has also had various experiences in the past in going through the type approval procedure and foresee's issues for the Be.e. 


Apart from this there is the risk of market development and acceptation. As for market development, we can see that electric cars have finally started to gain some traction. This is largely thanks to the success of the Tesla Model S (selling over 2000 units in the Netherlands in the last 2 years). We expect this development to continue and to see that other electric vehicles will also gain popularity over the coming decade. 

As for the acceptation of the Be.e we believe that there is a large opportunity awaiting. The public exposure that we've had always results in very positive reactions both for the design look and feel, but also for the use of materials and sustainable properties of the complete vehicle. 


We think that the Be.e will be a success, and going by our lean and mean efforts to date, we will be sure to mitigate any unforeseen matters.