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Equity
This is an equity investment opportunity. Through equity crowdfunding you can invest in a start-up or small business and profit from growth in the value of the business.
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Team Halal Vital team 10
Team Halal Vital Eindhoven, NL

Halal Vitamins & Minerals

HalalVital is first to offer vitamins & minerals online to the fastest growing targetmarket of 1.8 billion Halal certified with ROI of 20% expected. Invest!

$66,371 INVESTED
88%
$75,687
Minimum target amount
4%
Equity
Small_thumb_team_halalvital Halal Vitamins & Minerals
INNER CIRCLE
The concept

This crowdfunding campaign is already succesful, but we are currently running a second campaign which is still open for investors. Click here to invest in our unique proposition. 

HalalVital, an European organisation embracing the best of all worlds by offering:

  • First online store to offer and reach target market worldwide
  • Vitamins & supplements 100% natural and proven success
  • High quality guaranteed conform QA regulations PLUS Halal certified
  • Potential target 1.8 billion consumers worldwide
  • global annual turnover total market for 2015 33.97 billion
  • Safe and high ROI of 20% expected at the least
  • A part of the profit from every product sold is donated to provide a better life for children

HalalVital, for a better life. INVEST NOW!


SUMMARY

What is Halal: Unique proposition and proven quality

HalalVital produces and offers 100% natural quality vitamins and minerals, Halal certified to guarantee the quality. HalalVital is one of the first organisations specifically offering products for this enormous market. The Halal market has a global turnover of 2 trillion p/a!


The power of HalalVital: staying healthy and restoring health

Our ability to identify the disbalance in health, we know exactly what ingredients are necessary to stay healthy and to restore a healthy balance.


Why HalalVital: we validate what we promise

Our products will be embraced by the market because the resonate with the values of today. 100% natural, proven and because of the Halal certificate; it guarantees that the products are being produced by the highest possible standards.


What does Halal mean: ethical values and quality assurance

What makes us unique: Halal products and strategy

There are virtually no producers that produce and distribute vitamins and minerals that are Halal certified and operate in the market the way we do. Our strategy makes us so flexible and scaleable, that we can adjust to the market continuously and can anticipate and grow due to the e-commerce developments in this branche, complemented by other channels. The expert knowledge for product development, international approach, communication and IT make HalalVital an unique organisation.


The targetmarket: the fastest growing in the market

The total target market is 1.8 billion people with 51% younger than 25 years; a target market for a long term! This target market searches for products fitting their lifestyle. So it is essential to get on board and not miss this opportunity!


The team: active and succesfull for many years in the industry

Product developers, marketing and IT experts, HalalVital has got all disciplines under one roof. The founders are Jan-Dirk Troost and Werner Jentjens; 2 successfull businessmen with a track record in developing and distributing vitamins and minerals successfully for many years in The Netherlands. CEO Nienke Ryan, a successful and driven enterpreneur, has been appointed for her knowledge in international distribution, organisation management and introduction of new products into the market via distribution channels as well as online. With this knowledge and expertise they saw this (huge) niche market and with Halal Vital they have the opportunity to convert this huge potential into a high return.


Competition: virtually none

Due to the expertise, knowledge and experience, the complex proces of Halal certification and communication with this targetmarket, it is very hard for new players to enter this market. For current players is the existing channel an obstacle; they would be cannibalising on their existing channels and networks.

The businessmodel of HalalVital is set up flexible and scaleable to set HalalVital apart from her competitors.


Passion: wellbeing and welldoing

By anticipating on the enormous worldwide potential in an early stage, HalalVital can establish a market leaders position and maintain this through her passion: only when we are healthy and feel optimal, we are in balance physically and mentally so we can develop ourselves and enjoy the opportunities that life offers us. If we feel good, we can do good. Part of the profit is being donated to provide a better life for children.

By offering natural, healthy and high quality products, HalalVital enables everybody to choose for products that are conform the ethical value and norms and contribute to a better life for all.


Organisational goal: going global with high returns

It is our goal to position the company within 3 years as a market leader in 25 countries with a complementary product portfolio of 75 vitamins, minerals and other health products that improve wellbeing and the quality of life. Distribution is mainly online but complemented by other channels. This results in higher profits and thus higher returns. But also in direct communication and interaction with the market. This enables the company to anticipate instantly on the demand and the organisation's goal is to have 250.000 end users in her network to generate 2.5 million Euro's per year.


Incentive for investors: get on board and share in the profits!

We give 4% away to early investors and give them the opportunity to buy shares. We expect a minimal return to be between: 15% -  20% but expect the realistic return to be much higher (see also attachments). So invest now!

Next to this high return, we also offer an incentive for our investors:

-Invest € 5.000 or more and receive an abonnement (3 vitamines of your choice per jaar) for 12 mts value: 700 Euro.

-Invest € 2.500 and receive an abonnement for 6 mts value of over: 300 Euro.

-Invest € 1.000 and receive an abonnement for 3mts value of nearly 200 Euro. 

the abonnement can also be put in someone else's name.

Unique Selling Points

Unique and wide range of high quality, 100% natural vitamins and minerals, conform all laws- and regulation AND Halal certified.

USP’s

- Halal certificied

- Exclusive formulas

- Products with proven success

- Interactive product development (baseerd on local input)

Revenue model

The expected turnover is based on the current turnover in the market and growth per year. For your information, you can find a breakdown in the attachment 'Turnover per country'. This shows that a large part of the total turnover will be made in China, Middle-East and the U.S..
It also shows the selection of countries Halal Vital has focussed on based on criteria important for Halal Vital to ensure realising the organisational goals.

Achieved so far

The turnover for the next three years:


2015 per month / year estimate €  125.000 / €  1.500.000

2016 per month / year estimate €  250.000 / €  3.000.000

2017 per month / year estimate €  500.000 / €  6.000.000



Required investment and purpose

Funds requirement: 130.000 Euro. HalalVital offers 4% shares in return and great incentives!

The funds will enable the organisation to implement a strong backoffice infrastructure to facilitate serving the international markets as well as setting up a strong brand and marketing activities to ensure reaching the potential customers and realising a successfull launch in order for the organisation to position herself directly as marketleader. Funding will also be used for product development and production. Together the company will be able to launch its activities.

For the investor

Expected return

The estimated value of the company of 1.6 to 1.8 million is based on the expected turnover. It is expected that in about 3 years the company will be worth 2.2 to 2.5 million, A huge return! Buy shares to benefit from this growth.

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Jan-Dirk Troost
Director Product Development

Qualified in product development vitamins and supplements in the (international) health industry. Successfull entrepeneur and senior in business development. Jan-Dirk has a track record in distribution of a wide range of health products in European countries and successfully built a reseller channel and strong network.

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Nienke Ryan
CEO

Qualified in business strategy and organisation and extensive experience and track record in setting up, structuring and managing an effective en efficient organisation and resources. Experience in the advertising industry i.e. BBDO and TBWA, contributing and resulting in development of the brand, positioning and marketing, as well as build and growing a strong online channel to reach customers.

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Roel Berkhout
Adviseur

Roel Berkhout, Senior Consultant - Philips Industry Consulting management advisor for the program Groeiversneller. Program Groeiversneller supports ambitious entrepeneurs realising growth and advises on how to acellerate this.

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Werner Jentjens
Director International Distribution

Qualified enterpreneur with track record and senior indevelopment manager. Active for over 10 years in distribution of a wide range of health products in European countries. Extensive expertise in building a successful channel and strong network.

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Atila Aytekin
Adviseur

Atilla Aytekin, entrepeneur, owner and co-CEO of Triodor Software and OrangeGames. Triodor Software develops software for the High-Tech markt, with locations in Amsterdam, Turkije and VS emplying 300 staff. The double cultural bagage has been one of the main contributors of succes building successful bridges fast between various cultures in the arena of international trade.

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Mahi Benameur
Sales Manager Africa and French speaking countries

Mahi has a medical education and work experience in the health industry. He also has over 5 years of experience in international trade. Next to the 7 language, Mahi has built up extensive expertise in negotiation, customer orientated and is result driven. His passion is to facilitate staying and becoming healthy.

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Zakaria Amara
Advisor

Zakaria is entrepeneur and has over 15 years experience in the B2C business. His commercial skills and experience with Halal Certification are valuable assets for Halal Vital. He has been involved from the start of the business and is commited to contribute to make Halal Vital a successful organisation.

The product

Halalvital produces and offers 100% natural quality vitamins and minerals, Halal certified and conform all law- and regulations to guarantee the quality. HalalVital is one of the first organisations specifically offering products for this enormous market. The Halal market has a global turnover of 2 trillion p/a!

Unique Selling Points

USP’s

- Halal certified

- Exclusive formulas

- Products with proven success

- Interactive product development (based on local input)

Revenue model

The turnover for the next three years:


2015 per month / year estimate €  125.000 / €  1.500.000

2016 per month / year estimate €  250.000 / €  3.000.000

2017 per month / year estimate €  500.000 / €  6.000.000

Scalability

In the attachment Turnover by country you can find a breakdown showing the effect of using e-commerce to offer the products worldwide enabling the organisation to reach everybody with an internet connection.

Current status

Current developments: within a few weeks the first 7 products will be launched.

Planned developments

Planned developments: a complementary 15 to 18 products wille be developed before the end of 2015 in order for the product portfolio to be around 25 products.

Target group

The targetmarket: the fastest growing in the market

The total targetmarket is 1.8 billion people with 51% younger than 25 years; a targetmarket for a long term! This target market searches for products fitting theirlifestyle. So it is essential to get on board and don't miss this opportunity!

Market size

The total consumption of Halal Food & Beverage market was in 2012 $ 1,088 billion. That is an incredible 16,6% of the total foodmarket. The expectation is that this will grow in the next 2 years to 17,4% of the worldwide foodmarket in  2018 in absolute figures 1,626 bilion in 2018.

By anticipating on this huge worldwide potential in an early stage, HalalVital can position herself as a marketleader and by sound management and set up maintain this position. So make sure you get in now!

Competition

Due to our expertise, knowledge and experience, the complex process of Halal certification and communication with this targetmarket, it is very hard for newcomers to enter this market. For current players their own network, which is the traditional way the market has been served all these years, that same network is an obstacle if they would want to compete against HalalVital: they would be cannibalising on their existing network.

The businessmodel of HalalVital has ben set up to be enormous scalable and enabling the organisation to continously adapt to the demand; this sets HalalVital apart from her competitors.

Customer feedback

the current feedback is hugely positive; everybody valuating the Halal certificate will choose for the products of HalalVital over the products without a certificate for vitamins and minerals.

New customers

The number of customers HalalVital is focussing on serving is 250.000 within 3 year.

Sales pitch

De reden dat deze markt zo’n enorme groei kent gaat hand in hand met de erkenning die Halal producten genieten voor de quality assurance en het Halal label is een symbol geworden voor goede kwaliteit.

Marketing & sales channels

Om de doelgroep te bereiken wordt met name het online kanaal gebruikt, maar ook wordt er een distributie kanaal ontwikkeld om de producten ook via retail te gaan aanbieden. Echter, de branding van het merk vindt door HalalVital zelf plaats.

Marketing objective

--Internationale aanpak; door de inzet van de digitale mogelijkheden kan ingespeeld worden op de lokale doelgroep.

Projected turnover

The turnover for the next three years:


2015 per month / year estimate €  125.000 / €  1.500.000

2016 per month / year estimate €  250.000 / €  3.000.000

2017 per month / year estimate €  500.000 / €  6.000.000

Assumptions

See attachment Turnover per year.

Investment requirement

Funds requirement: 130.000 Euro. HalalVital offers 8% shares in return and great incentives!


Purpose of investment

The funds will enable the organisation to implement a strong backoffice infrastructure to facilitate serving the international markets as well as setting up a strong brand and marketing activities to ensure reaching the potential customers and realising a successfull launch in order for the organisation to position herself directly as marketleader. Funding will also be used for product development and production. Together the company will be able to launch its activities.

Return

Expected return

The estimated value of the company of 1.6 to 1.8 million is based on the expected turnover. It is expected that in about 3 years the company will be worth 2.2 to 2.5 million, A huge return! Buy shares to benefit from this growth.

Risks

Communication with the targetmarket is a challenge as serving them is not yet done. That is why HalalVital has appointed Pure agency specialised in marketing for this targetmarket as a strategic partner as they have the expertise and knowledge serving these customers in the selected countries.