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Equity
This is an equity investment opportunity. Through equity crowdfunding you can invest in a start-up or small business and profit from growth in the value of the business.
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Jan Baelemans team 3
Jan Baelemans Breda, NL

Greendaddy

Fast growing Greendaddy leads the way with clothing based on new and revolutionary bamboo fabric. This is your chance to grow with us!

$289,119 INVESTED
100%
$289,119
Required
14%
Equity
The concept

Thank you to all our investors, we welcome 407 new shareholders!

A new Dutch crowdfunding record! 


So, it's now time to get to work, but first a big "thank you" to the following companies:


POVmedia in Hilversum, creating the great animation "Something New Has Arrived".

BigBridge in Nijmegen, always responsive and quick to implement.

Easy Internet Marketing/Tribal, bringing us further by the day. 

MKB Service Desk / De Zaak, for their pro-active promotion.

Symbid, for their continuous support.

All our suppliers who kept believing in us.

THANKS!


www.greendaddy.nl

________________________________________________________________________


Textile from bamboo? Superior quality over cotton and many times more sustainable. On its way to become a major game changer.

"The market for basic clothing and household textiles based on bamboo fabric is growing rapidly. People are demanding more sustainable products. Superior bamboo based textile offers the first real alternative to cotton dominated clothing".


(Please see attachments for more specific financial information, our 2013 nomination by Thuiswinkel Waarborg, interview with founder Rik Vegter, the promotional video and examples from our 1.100+ customer reviews (which we've started in April 2013 for new customers).


1. Bamboo based clothing is superior to cotton 

The revolutionary and young bamboo based fabric has been proven to be many times better than cotton:


  • much softer
  • better ventilation, so smelling fresh much longer
  • moisture absorption is 2 to 3 times higher
  • hypoallergenic, so no allergies
  • regulates temperature (warmer when its cold, colder when its warm)


2. Bamboo is THE sustainability promise of the 21st century

For over 7,000 years (conventional) cotton dominates the world, but has disadvantages:


  • more than 200,000 tons of pesticides yearly (equals 4,000 railcars)
  • the production of 1 t-shirt and jeans uses over 10,000 liters scarce water
  • socio-economic problems, soil erosion, air and surface contamination, skin diseases, allergies, etc.

Bamboo is one of the few inexhaustible resources in the world. In addition, bamboo is extremely strong and fast growing, and has none of the above mentioned disadvantages.  


About Greendaddy

Greendaddy is a European focussed ecommerce retail formula in basic clothing and household textiles based on bamboo. Greendaddy is self financed and started during the financial crisis. Our very first year (2012) was successful with almost € 250,000.= in revenues. Our growth In 2013 was well over 60%. Our first 2014 quarter exceeded Q1 2013.    


Our business philosophy 


  • offer the best possible customer experience (see reviews)
  • lean & mean, not waisting money, competitive purchasing and smart organization
  • product range will remain basic: everyday use, all seasons, high-quality, trans-border and large audience, coupled with distinctive and sustainable quality 
  • commercial success is essential for sustainability
  • pragmatic and realistic


Our goals


  • Business: a turnover of 10 million+ euro's by 2018, increase shareholder value
  • Environment: increase the use of bamboo based textiles, maximize the impact on the supply chain 

CROWD FUNDING

A. Reason

Our rapid growth in The Netherlands shows the large demand for bamboo based basic clothing. The market potential is far greater than Greendaddy can cover with its current resources; market testing shows large European enthusiasm for our offerings. We want to utilize and serve the full market potential. 


B. Use of the funds 

1. International roll out: European expansion

A logical and natural next step, as basic clothing and household textiles have little to none country specific preferences. The first countries will be Germany and France, each market about 4 times the size of The Netherlands. Obviously, all European countries are on our list.

2. Upscale the present organization for increased volumes and expand private label product range.

Owning brands with superior product quality makes us less dependent from suppliers and protects us from competition. It also increases our market potential, competitive advantages and operating margins.

3. Sustainability management & control

Last but not least, we want to have more power and control on the supply chain with regards to our sustainability demands, as further improvements are always possible. Local site visits are planned. 


C. Reasons to invest in Greendaddy? 

Our investors want to be proud co-owner of a growing European company that makes a difference and delivers great investment return. 

Other reasons include: proven formula, high returns, proud ownership, contributing to a better world, scalable business model, high rate of repeat sales, tangible products, high customer appreciation, potential game changer.


RETURN ON INVESTMENT

Greendaddy aims at increasing its share value with at least 100%, in the period up to and including 2018. On short term, we offer each shareholder per 10 shares a direct 5% yearly return on investment, with the certificates mentioned below.  


SHAREHOLDER BENEFITS: FREE GIFT CERTIFICATES

As one of Greendaddy's owners, it is obvious to wear our bamboo based clothing. You'll love it! Therefore, you'll receive EVERY YEAR a 10,- gift certificate, for every 10 shares you own at the moment of issue, which translates in an immediate 5% return on your investment, for products you'll need anyway! 


(Note: Not interchangeable for cash, use for purchases only. The free gift certificates are also applicable to existing Greendaddy customers). 


Better products, better future. Better return on investment. 

Join Greendaddy, it is time for a change!

Clothing and fabrics based on bamboo offers the first real alternative for cotton dominated clothing, for two main reasons:


1. Superior product-features:


  • much softer
  • better ventilation, so smelling fresh much longer
  • moisture absorption is 2 to 3 times higher
  • hypoallergenic, so no allergies
  • regulates temperature

2. Bamboo is THE sustainability promise of the 21st century


For over 7,000 years cotton dominates the world. However, the vast majority of the cotton industry is highly polluting:


  • more than 200,000 tons of pesticides yearly (equals 4,000 railcars)
  • the production of 1 t-shirt and jeans uses over 10,000 liters scarce water
  • socio-economic problems, soil erosion, air and surface contamination, skin diseases, allergies, etc.


Bamboo is extremely strong and fast growing, without these disadvantages. Bamboo keeps on growing and is therefore one of the world's few inexhaustible resources.


Basic clothing and household textile products:

To keep it simple and target a sizable market, we focus on:


  • every day use by many people, while offering a better product
  • bamboo fabric is ideal for basic clothing like underwear, etc.
  • high percentage of repeat buying
  • only few country-specific preferences, offering European scalability
  • cost efficient operation


(Basic clothing consists of underwear, boxer briefs/shorts, socks, hipsters, tops, vests, t-shirts, bathrobes, pajamas, etc. Household textiles all textile products for daily use in the home, like bath-towels  washcloths, dishcloth, dusters, etc.)


In Greendaddy's bamboo based products, cotton is reduced to a bare minimum (often replaced by organic cotton) or left out completely, offering a major step forward to a better world.


SUSTAINABILITY

Many of our products are Fair Wear certified, but not all. Some of our suppliers do not use certification, but carry out local inspections. For our own label (BUDDYbam), local site visits were conducted in China. Crowdfunding will also enable us to carry out those visits more frequently, which we will. More information on bamboo in relation to the Panda, the viscose-process etc. can be found on Greendaddy.nl/over-bamboe (in Dutch). 

The market for basic textile products like underwear and household textiles is considerable, consisting of millions of European consumers. 


Based on our product offerings, the numbers below indicate the number of potential customers in the following countries/regions:


The Netherlands 8 million

Germany 40 million

UK 30 million

France 33 million

Italy 30 million

Spain 23 million

European Russia 25 million

Scandinavia 8 million

Total 197 million

Scalable sales model

Greendaddy currently sells exclusively via the internet, as e-commerce gives us the opportunity to serve the market on a national level, with great cost efficiency and unlimited scalability for rapid European expansion. 


Marketing goal 

Maximizing brand- and product-awareness (currently targeted with self liquidating on- and offline campaigns) and maximized (relevant) internet presence. Greendaddy wants to extend its offline campaigns to radio and TV. 


Partners

To achieve maximum online (Google) visibility, Greendaddy has a strategic performance based partnership with Easy / Tribal Internet Marketing, Googles largest internet advertising partner in the Benelux.


For European expansion, specific sales and marketing plans are available and ready to implement. 


Marketing milestones (so far)

  • Nationwide media attention (national and regional newspapers and radio) during Greendaddy's launch (February 2012) 
  • Nominated as best starting ecommerce company of The Netherlands / Beste startende webwinkel van Nederland (Thuiswinkel Waarborg, 2013)
  • Nationwide bi-weekly advertising campaign in NRC Handelsblad
  • Introduction of Greendaddy owned private label products (bampJure and BUDDYbam, 2013)
  • Well over 1,000+ positive customer reviews are received within 1 year (reviews started april 2013)


(For more detailed information we would like to refer to the attached financial documents). 


1. Current funding

Greendaddy generates considerable cash-flow, due to the difference in payment terms between customers and suppliers. Therefore, generated cash-flow is currently being used as main source of financing, together with initial shareholder funding. The company has no bank loans. 


2. Company valuation

Based on the current value analysis and financial forecast, the company is valued at 

€ 1,800,000.  


3. Since the start of the company, customer sales amounts to well over € 700,000 (incl. VAT, primarily The Netherlands).


4. EBITDA forecast 2014 onwards (figures rounded off):

2014: € (8,000)

2015: € 30,000

2016: € 230,000

2017: € 1,000,000

2018: € 2,200,000