9% Equity offered for €26,000 Investment
Positioning Statement: For a smart and passionate language learner who likes to be challenged while improving his language proficiency. Linguistadores offers customized and current foreign-language content equipped with tools to support comprehension, absorption and retention of new vocabulary. Linguistadores strives to deliver language learning environment that is unmatched in enjoyability, usability, relevance and effectiveness.
Linguistadores is the answer to a prevalent pain felt across the globe: the difficulties of language learning. The solution was inspired by documented, observed, and first-hand experience of the way youth today are learning English. Unlike formal language learning methods such as courses, software or books, it is the pop culture that motivates them to learn the language. One only has to quiz a European teen to find their vocabulary is skewed toward that found in American or British television shows or the lyrics of popular music artists than those within their practice books. This phenomenon reaches as far as China where studies show that the same young students struggling in their English courses are entirely proficient in the English vocabulary they need to master video games. The lesson we draw is that students of language can and will learn vocabulary that is relevant to their life and interests.
Foreign-language immersion (through media, etc) is a key aspect of this phenomenon, however this environment is largely limited to the English language. For learners of other languages - e.g. Spanish, French, German - simply accessing such content is an insurmountable challenge. Linguistadores solves this problem by collecting previously fragmented foreign-language content developed by-natives-for-natives, and delivering it to the language learner in a single, customized interface. Intuitive tools such as the cursor translation tool allows the learner to immerse himself in the foreign language and smoothly engage with articles, television shows (with subtitles), and music (with lyrics). Knowledge learned through intensive and fatiguing formal language courses can now be adapted and rehearsed in a motivating and amusing way. Now, the trade-off between leisure and learning is minimized because they can be carried out simultaneously. In addition to learning more effectively, users actively attain applicable vocabulary about current events which allows them to socialize more intimately with native speakers.
PROOF OF CONCEPT
- Informal learning: The most important indicators for the legitimacy of our value proposition and approach is the informal online and offline activity of language learners. Blogs, forums, social interactions, and interest in foreign media imply that language learners are seeking methods of informal language immersion.
- Language learning through leisure: Also, worthy of attention is the collective experience of many European and Asian ESL speakers. Experience and research indicate that knowledge of English (as a second language) is facilitated more decisively by immersion in pop-culture than formal language learning.
- Other important trends: Attending to website functionality, current best-practices suggest the need for integration with social media. This includes sharing capabilities (email to friend, ‘likes’, and tweeting) as well as allowing users to interact with one another directly on the platform. Likewise, users are keen to using existing email or Facebook identities to log on to new sites.
Funding prognosis activated on 11-09-2012
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